Vendredi 11 mars 2022, nous aurons le plaisir d’accueillir Wesley Corruble, fondateur du média Guettapen à l’occasion d’une masterclass dédiée a à la communication artistique et aux relations des médias.
Fondé en 2013, Guettapen est le fruit de plusieurs années passées à écumer les plus grands événements mondiaux orientés musiques électroniques. Avec près de 110 000 abonnés sur les réseaux, le média s’impose aujourd’hui parmi les principales références du secteur.
Composée d’une vingtaine de talents, l’équipe de Guettapen s’articule autour de la rédaction, la photographie, l’événementiel ou encore l’enregistrement de podcast. Leur actualité se veut aussi riche qu’éclectique, en allant de l’EDM au hardstyle sans faire l’impasse sur la techno ou la tech house.
De fait, Wesley –également rédacteur en chef – présentera à nos étudiants sa vision de la communication appropriée aux jeunes artistes. Ainsi, sera abordée la communication artistique au sens large : développement d’une image forte et singulière, importance d’une présence cohérente sur l’ensemble des réseaux, prise de contact et entretien des relations avec les médias et professionnels de l’industrie musicale.
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